Fatima is driving her company towards sustainability to make a true positive change.
She practices progress, not perfection. Rather than risk failure or burnout from an all-or-nothing approach, she leads the way to amend daily work habits and create a more green professional and personal environment.
“It must be embedded in everything we do and how we operate as organizations,” she says. “Otherwise the will to support sustainability is just on surface level. It lacks meaning. For long-term results, the changes have to come from within and be implemented with full transparency.”
